Digital Marketing

Creation of fast loading web pages

Every web designer aims to design fast loading web pages. The reason is that web users are always in a hurry. They’ll go elsewhere if they can’t find what they’re looking for quickly and easily.

Your site visitors won’t wait a minute or more for a single page to download. According to some experts, if your home page doesn’t load in eight seconds, about a third of your visitors are likely to get frustrated and leave your website.

There are a few solutions that will make sure your site downloads before users get frustrated and disappear.
Many programs add unnecessary code to their web pages. Remove unnecessary code and extra tags that you may have left behind while editing your web pages. Cascading style sheets can be used where possible. They produce clean code. A page designed with CSS can present almost the same layout and information as an HTML page using a third of the amount of code.

Use graphics, scripts, and Flash where needed. Image files like GIF and JPEG are the easiest to optimize. Be sure to optimize large files. Many third party applications can optimize your images online. Graphic buttons should be replaced by text links. Never use images to display blocks of text.

Keep your web pages light with a limited number of images and text links so the page loads in fractions of seconds. Take the example of the Google home page that has an image and selects a number of text links. It is a perfect example of page size and download optimization. Users will reward you with more traffic if you keep your web pages light.
You should re-evaluate your site architecture if you’ve tried all of these tips but the download time isn’t less than six seconds. It may be the case that you are putting too much information on each page.

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