Digital Marketing

Differences between PPC, PPV, CPV, CPA, PPA

PPC, PPV, CPV, CPA, and PPA are various advertising mediums used in online marketing. They are used to generate traffic on websites, landing pages or any online platform that can be used for commercial purposes.

Before getting into the differences, it is a good idea to know their definitions. Knowing what they mean and their characteristics will clearly point out the main differences between them. Here are the full abbreviations:

PPC – Pay per click

PPV – Pay Per Event

CPV: cost per view

CPA: cost per action

PPA – Pay per share

Looking clearly at the abbreviations, I bet any layman would pick them out. Anyway, let’s go.

PPC – Pay per click

1. This is a form of advertising where ads placed on websites or various online platforms are only charged when someone clicks on the ad.

2. If someone sees the ad but doesn’t click, there is no charge.

3. It is a good way to drive targeted traffic to a website and highly recommended in online advertisements.

4. Their prices range from a minimum of $ 0.01 per click to a maximum of $ 14.00 per click. This depends on several factors: competition, amount of traffic the ad is likely to attract, among others.

5. Therefore, you need to be careful when using this ad as it can easily deplete your account overnight.

6. If you used it, I would recommend that you use it to drive traffic to compress pages to collect emails for email marketing.

7. Examples of these advertisements are the advertisements you see in “Google Ads” on various websites.

PPV – Pay per view and CPV – Cost per view

8. Both PPV and CPV mean the same thing; It is the amount that will be charged regardless of any views to an ad from any clicks on it or not.

9. Typically charged in groups of views, eg $ 0.30 per 1000 views, and so on.

10. Therefore, it would be quite economical and efficient if you could get targeted traffic.

11. However, it can be very expensive for your ad to have many visits but less action.

12. Such advertisements must be very attractive and attract the action required to derive value from them.

13. A Facebook ad provides a good example of PPC and PPV ads. I recommend that you take a look to see the difference.

CPA: cost per share and PPA: pay per share

14. Both CPA and PPA mean the same thing. It is the amount collected or paid for each planned action successfully performed. For example, joining an online program, filling out a form, etc.

15. Seems similar to affiliate marketing to me, only the latter is broader compared to CPA. Second, CPA focuses on long-term business relationships, while affiliate marketing might not.

16. PPA is very expensive compared to the others in this article, but it attracts great business value wherever it is involved.

17. In this type of ad, an action must be completed as necessary to be charged or paid.

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