Introducing the affordable website

I believe that web services as a platform have matured to the point of offering exceptional value and, in my opinion, have moved the needle on affordable website design. I also think this is good news because simply creating a website and not marketing it in some way is like building a beautiful building in a field with no roads or even a footpath. To say the least, such a location won’t do much to find customers or vice versa. Yes, your website may be “beautiful”, but what good is it if no one can find it?

I’ve seen countless broken websites, meaning they don’t provide any kind of return on investment. That’s why I broke with the old paradigm of “if you build it, they will come” and created Buzz Marketing. I believe in simple, modern web design that can be easily accessed on any type of device, but the big question that people don’t ask is: what comes after that? My Answer: Every website needs interest factors to generate the best possible traffic. These factors of interest are different for every business and there are no magic bullets. Here are some common website interest factors that can move the needle on a small business website.

As with any web project, some research and experience is needed before considering which marketing approach can produce the best results to find desirable web traffic. While most business owners don’t like to hear this, it’s important to note that most marketing, despite all the digital beats that promise this and that, is still a trial and error exercise. You do not believe it? You’re probably 30 years younger than me, just a guess.

Of course, a website does not market itself. It has to be tied to your business model in a way that makes sense for your business. This takes effort and costs money, and is just as important as the website itself. If you’ve been in business for a while, this information is probably redundant, but I’m writing this primarily for new business owners who are at the mercy of many shady services that claim to have “the best” marketing solution.

I am here to tell you that there is no best marketing solution. Every factor that makes marketing work for a business is a variable, and learning to understand those variables for your particular business will be a likely indicator of your future success.

Anyway, to make an affordable website happen for a reasonable design fee, the basic website may lack some benefits like professional copywriting, logo design, virtual tours, e-commerce, a blog, a booking system. , a food menu, an event calendar, SEO, the list goes on! Don’t worry, as I often tell clients, it’s okay to build your website if time and money allow.

If it is a new business, I do not recommend going into debt for a website unless you are planning an online business, which in this case is your virtual showcase and you need what you need to be in business.

What’s important to most non-ecommerce businesses is that you buy only what you need when you need it. DIY website is a possibility for business owners who have time to figure out how to make a website. However, it is not for everyone.

Consider finding a reasonably priced website starter package from a website design expert that gives you time to focus on growing your business income, not your expenses. If you don’t have the patience and skills to do it yourself, consider an independent partner who has a pedigree to make it happen.