Presentation of a new product
When introducing a new product, product placement and market knowledge are the most important factors. During product development and when introducing a new product, you should focus on market research by reaching out to market members to get their opinions on the product. Use this information to determine how you are going to launch your brand.
make people talk
Start by writing a press release to send to print and online publications. Include information about your company, product description, and where people can find it. You can also ask for specific trade posts or blogs to complete product reviews to help spread the word about your new product.
If you have your own blog, ask members of your target market to write reviews or testimonials. You can even start a web series with members of your target market trying out your new product and in doing so providing a detailed product description or expert review. This is a great way to create a buzz through several different mediums.
Get your product out there
Since you have already determined your target market, you need to figure out how you can reach them on a regular basis. Introducing a new product requires you to get in front of your target customer and hand out samples or coupons. If you are targeting young mothers, you can set up a stall in front of a supermarket or big box retail store. If you’re targeting college kids, you can set up a colorful display at a music festival or sporting event to attract them.
When introducing a new product, going out on the street is the perfect opportunity to tell people exactly what you want them to know about your product, before they hear it from someone else. When introducing a new product, you must also provide samples to the public. This gives you a chance to see their immediate reaction and learn about popular opinion. Investing in your customers by providing free samples or promotional giveaways gets your product name out there and can potentially lead to very lucrative results.
enter the website
If your product is only available online, or if you are simply trying to increase your popularity on the Internet, there are several ways to bring your customer back to the web. Create a QR code that links to your website or social media accounts and place it on the side of your booth or on a static sign. This is a great option if you have long lines to get samples. Your target customer can take pictures or tweet about your product while standing in line. They won’t be bothered by the long queue, and you’ll get some free online promotion and marketing.
Introducing a new product is simple. You need to get in front of your target customer and get them talking. Clients create the best advertising and marketing strategies, so invest in your client and let them work for you.