Digital Marketing

Social Classifieds Marketing With Facebook Marketplace – 3 Methods Revealed

With your business fan page up and running on Facebook, you’re ready to do business. You may have even run ads to see your page likes grow. Even by putting social plugins to work from your website, you have likely seen an increase in traffic and conversions. With these strategies in place, you may have wondered, how can I get more? How can I tap into millions more prospects online? Can Facebook get me more people interested in my business without breaking the bank?

If you only focused on Facebook advertising, it might seem difficult to keep your business growing. They are amazing, they will convert to cash, but for some businesses it may seem too risky to spend more than $2,000 per month (or even $20,000) on ads alone. Instead of focusing your efforts only on ads or hoping that people will find your Page, access the Facebook Marketplace.

The Marketplace is the classified ads section of Facebook. While there may be more than 500 million people on Facebook, less than 10% currently use the classifieds section. Most people seem to prefer going to Craigslist. Facebook is trying to change habits and gives you the opportunity to share special opportunities with your friends and fans.

To help you tap into a few million more leads, we invite you to consider the following with Facebook Marketplace.

  1. gopro – While many social media marketing methods are free, there are costs for other elements. When you use the “Pro” version of Marketplace (powered by Oodle), you have the opportunity to connect your classified ads to your fan page. This allows you to quickly share new offers with those who connect to your fan page.
  2. Headlines – As people are exposed to more and more media, it’s getting harder and harder to get people’s attention. Take them out of simple navigation and call them to action by creating an energetic headline. Let people know how they can save time and money when they take the time to look at your ad.
  3. keep a schedule – 1 ad in the market just won’t cut it. Even the basic “pro” service allows you 10 listings per month. Give yourself maximum opportunity by using all 10. As you get responses, consider running more ads, even 1-3 per day. The most important thing is to be consistent with your ads to give yourself the best chance possible.

With the Facebook Marketplace giving you the opportunity to market everything from cars to services, there are plenty of opportunities. Engaging your fans in what they want to see more of from your business will help you capitalize on this powerful platform for your business.

Discover innovative Facebook marketing methods with our free 5-day course today.

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