Top 10 Marketing Books for Small Business Owners
Unlike large business owners, small business owners have the burden of taking care of every aspect of their business: recruiting, marketing, finance, accounts, employee management, vendor management, etc. But here we focus only on books that can help you gain marketing knowledge and skills. These are the top 10 books on marketing that we think are helpful to both new and established small business owners.
Book # 1: The New Rules of Marketing and Public Relations – David Meerman Scott
In the new marketing scenario, methods like ad copy etc. does not bring results for your business. With the popularity of smartphones and other devices and the proliferation of the Internet, new methods, rules, etc. marketing have evolved. This book discusses the importance and benefits of using these techniques.
David M Scott offers new examples of success from various industries and companies around the world. It highlights the new tools and techniques marketers should use to communicate directly with their buyers: Twitter, Facebook, LinkedIn, and YouTube. In short, this book is a guide that offers practical strategies and expert advice that can be implemented immediately.
Book # 2: Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz
This book by Andy Sernovitz emphasizes the use of word of mouth marketing for businesses. The book elaborates the purpose of blogs, social networks, viral emails, etc. – when to use them and how to make them work.
Word of mouth is an effective tool to share information quickly and easily to promote business. It is an effective tool that can promote your business through your clients, friends, and relationships.
Book No. 3: Guerrilla Marketing: Easy, Inexpensive Strategies To Make Big Profits From Your Small Business – Jay Conrad Levinson
This book provides strategies for internet marketing, tips on using technology like podcasting and automated marketing, programs for targeting prospects, cultivating repeat business, referrals, management lessons in the age of telecommuting and freelancers, etc. – exclusively for small businesses.
Book No. # 4: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – John Jantsch
John Jantsch is a recognized expert in small business marketing. In the book, he discusses all the proven tools and tactics together in a step-by-step marketing system. This roadmap helps small business owners know what to do to market their business.
Book # 5: Smarter, Faster, Cheaper: Non-Boring, Lint-Free Strategies for Marketing and Promoting Your Business – David Siteman Garland
This book provides strategies for building, marketing, and promoting businesses. These techniques are smarter, faster, cheaper, and therefore save you time and money. The book is equally useful for startups as well as those that have been in the market for some time.
Book No. # 6: Freelance Marketing Shortcuts: Leverage Resources, Establish Credibility Online, And Crush Your Competition – Patrick Schwerdtfeger
This book provides practical and effective strategies and tactics – a comprehensive set of tools for using resources wisely and establishing credibility online. By applying these strategies, you can achieve good results for your business in a short amount of time.
Book No. 7: The Ultimate Guide to Small Business Marketing – James Stephenson
This book is an essential guide for all business owners. James Stephenson presents in this book 1500 great marketing ideas that are sure to increase your sales revenue, profit, and customer loyalty, and also help you stay ahead of your competitors.
Book No. 8: Small Business Web Marketing: 7 Steps to Explosive Business Growth – Stephanie Diamond
Marketing for small businesses has been difficult in the past. But today this is not the case. Web marketing allows small businesses to take advantage of marketing opportunities and win new customers.
The book ‘Small Business Web Marketing: 7 Steps to Explosive Business Growth’ focuses on different forms of marketing with a detailed strategy for putting them into practice. The main content of the book included checklists: niche, brand, history, search, content, social media tactics, traditional tactics, and results. This book helps you implement web marketing strategies.
Book # 9: Enjoyable Social Media: How to Delight Your Customers, Build an Irresistible Brand, and Be Generally Awesome on Facebook – Dave Kerpen
This book is the key to opening the door to new opportunities. It tells you how to build brand awareness by engaging customers on social media sites like Facebook, Twitter, and other social media sites.
Book No. 10: 500 Social Media Marketing Tips – Essential Business Tips, Hints, and Strategies – Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and more. – Andrew Macarthy
This book is a guide for small businesses. Provides 500 social media marketing tips covering all of the web’s biggest players like Facebook, Twitter, Pinterest, Google+, YouTube, and others. These tips will help you build brand awareness on social media, attract and engage your customers, and ultimately help you increase sales.