Use how-to videos on your site to convert customers
Videos are a powerful tool for optimizing website visitors to stay on your site for a while and act on your product or service. Considering that a third of all online activity is watching videos, and that statistic is growing year after year, using videos can be a great way to connect with your audience.
When it comes to your company’s online presence, video is a must. Videos are commonly shared on social media, are generally preferred over text, and often get a more significant return on investment than other forms of marketing.
The whole point of an advertising or search engine optimization effort is to attract customers to your site to buy your product. However, your page ranking or awesome campaigns won’t help you convert people into customers unless when they land on your page they know what to do.
Marketers call this the “call to action.” You need to convince someone on the website to take the next steps. You need to be able to guide them through your website, build trust, help them understand what you do, so they can end up on the checkout page and wager money on what you offer.
A great way to turn casual viewers into engaged customers is to use an explainer video. An explainer video is usually an animated video with a blank whiteboard background, spending a minute or two describing your service and what makes it unique.
Here are three main reasons why an explainer video can attract buyers:
1. Brand authority
An investment in how-to whiteboard videos shows that your company is serious about user experience. Watching an animated video about your process tells the client that you are professional and invested in what you do, and not a sketch. This type of video can also help your brand by providing a bit of humor-building audience relativity, and an opportunity for you to create content that can be easily shared over and over again, and is constantly referenced. .
2. Learning styles
The explanatory videos take advantage of multiple senses. The video animation provides a visual representation of your product, while the voice-over provides audio to further explain the service. The text, although limited, also appears in the video. With these videos, you can target your ads to different ways that people consume content online: video, audio, and text. This makes them very effective.
3. The call to action
After you walk the viewer through the steps of what you do and how you do it, you can end the video by directing the viewer to the next step. Do you want them to sign up for an email list? Do you want them to go directly to their cart and buy? Or maybe you just want them to send you a message. If someone is engaged enough to watch the entire 1-2 minute video, they likely have an engaged client in the works. All you need to do is bow to the situation telling them what to do now.
There are several companies dedicated to making videos, but you can also find specialists in creating personalized animated explanatory videos or hire a freelancer. Whichever route you choose, make sure they have a proven track record and provide the highest quality videos to maximize the best results in your marketing campaign.
Videos are the future of the internet, so get on the trend now with an animated how-to video on your website.