Digital Marketing

What is a Hangout on Google+? Supercharged YouTube Marketing

If you haven’t been paying attention in the last year, you may be wondering, “What is a Google+ hangout?” It’s another Google platform that it has added to its arsenal to keep viewers on Google 24 hours a day.

If you are already marketing on YouTube, you know the importance of video marketing with smartphones and mobile devices.

YouTube traffic continues to grow and video marketing has only gotten better with live hangouts. Until recently, marketers had to pay for services to reach their viewers by video.

Since Hangout was introduced on Google+, it is now possible to hang out with 9 other people via video conferencing. That’s right, the future is now. You can connect with 9 other friends around the world for free.

Google has made a concerted effort to gain a foothold in the social media market with Google+ and YouTube. Live Hangouts is your latest strategy to corner the market.

Anyway, what exactly is a Google+ Hangout? It is basically a free video conferencing system that anyone can use to start a hangout as long as they have an email address.

From a social perspective, it allows you to connect with people from anywhere in the world. Up to 10 people can be invited to join a hangout and chat with the other participants. Do you think about the possibilities if you cannot attend a wedding or an anniversary or the birth of a baby? The possibilities to participate are endless.

If you’re marketing on YouTube, this could be your secret weapon, at least until everyone else finds out. There are three ways that you can use in aerial hangouts to your advantage.

First, you can make one-on-one private coaching calls with your clients using the Google Hangout feature. This is private and is not broadcast to the world.

Google Hangouts Live can be configured to broadcast live to the world. Here, you can invite up to 9 more people to join you as moderators while the rest of the world watches a live feed of your broadcast.

And this is probably one of the best YouTube secrets that you might not know. Once your live stream ends, the video is automatically uploaded to your YouTube channel.

The video SEO benefits you get from a Google+ Hangout can be extraordinary. The ratings for these videos with proper optimization can be through the roof.

If you want to boost your YouTube marketing, it’s time to take a look at Google+ Hangout and see what it can do for your video marketing efforts.

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