Social Media Marketing: a wide-reaching social technology

Social media marketing is truly a fast growing technology that enables the ways and means for people to interact socially. Examples of social media marketing tools are Linkedln, Facebook, Twitter, Flickr and You Tube. Defined, it means using online tools like blogging, marketing, customer service, advertising, and public relations. There are some fundamental concepts for this marketing niche that comprise […]

3 SEO tips for YouTube videos

YouTube is today the second largest search engine in the world. It has a huge untapped source of traffic. It boasts of having more than 30 million visitors every day. Below are three simple but very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings. Find video keywords Just like anything to do with SEO, […]

6 different types of requirements documentation

Requirements documents are used to accurately and unambiguously convey the needs of a business. A business requirements document is a well known ‘requirements’ document; however, there are other types of requirements documents that are also important in moving a project to completion. The template of a requirements document to use depends on the type of requirements you intend to capture. […]

How can a company use content marketing?

Most of the time, the goal of content is to spread brand awareness. However, when it comes to real-time marketing, the purpose of content is to engage customers through continuous dialogue. Today, this can be done quite easily with the advent of online communication, with social media being one of the main real-time focused technologies available to use for real-time […]

Our top ten team building exercises

You have recruited the individual members of your team. You have set your goal. You have developed a plan and a timeline. Now the trick is to get all those unique individuals working together toward the same goal. Given the varied personalities, communication skills, and personal agendas that individual members bring to the team, getting your team to work cooperatively […]

15 time management tips for writers

Many writers find time management to be at least a minor problem, while for others it can be a major problem, especially those who can’t seem to find the time to write. The following tips may not completely eliminate all typing time management issues, but they will hopefully reduce time management issues to a minimum. Track your time. If you […]