10 Reasons Your Website Struggles to Generate Leads
Website Struggles to Generate Leads
A website is a critical tool for generating leads for business. But it takes time, effort and planning to turn your site into a lead-generating machine. If you are not seeing results from your website, it might be time to change your strategy and try something new.
1. No one is clicking on your Google listing or website.
You have spent a lot of time and money getting your website to rank highly on Google, but you aren’t getting any clicks. This could be because you aren’t offering enough incentive to click on your listing or website, or it might be because the search terms people are using don’t align with what you offer.
How to Generate More Leads from Your Website
Whether you are using a landing page or CTA on your home page, or a form on a blog post, you need to have a call to action that tells your website visitors what you want them to do next. The more specific your call to action is, the better. Ideally, it should be tailored to the visitor’s needs and pain points. A good example is a company that offers debt relief, and the landing page call to action asks them to fill out a form with their contact information to learn more about how they can help them get out of debt.
10 Reasons Your Website Struggles to Generate Leads
Content is the key to converting visitors into leads on your website, and your content should be as interesting and inspirational as possible. In addition to informative articles on your website, make sure you are creating and sharing compelling visual content like infographics and videos. Make sure to always include a strong CTA at the end of your video that asks them to subscribe to your YouTube channel or contact you for more information about your services.
How to increase leads from your website
Your website’s forms need to be short and easy to fill out. Forms that ask for too much information are frustrating for potential leads and they will be more likely to abandon your website. A good rule of thumb is to limit the number of fields to three or fewer questions to encourage more conversions. Make sure your forms are mobile friendly and test them on several different devices to be sure they are working properly.
Unlocking the power of lead generation through your website
Dynamic content allows you to tailor the experience of each visitor on your website by showing them images, buttons and product options that are based on their previous page visits, what they have clicked on and even what they have purchased previously. This kind of personalized website content can help generate 42% more leads.
6. You’re not leveraging live chat.
Using a live chat tool on your website can be a great way to convert cold leads into warm ones. You can use a free app like Typeform or a more robust tool that integrates with your CRM (Customer Relationship Management) system to create and track leads.