Why publish an article?

On the Internet, it is quite possible to make money without selling any products. One way to do this is by starting your own eZine, also known as an email newsletter.

Simply put, you send your eZine issues periodically to your subscribers. The good thing is that you have a flexible option to automate the process of submitting your eZine issues or submit them manually on a regular basis.

As an ezine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without cutting down multiple trees in the process, but you can also easily and conveniently spread your influence and marketing expertise to your base. of subscribers from the shoes of an ordinary individual.

In other words, you don’t have to invest in expensive printing equipment, brick-and-mortar businesses, and hire staff just to run your own newsletter publication, saving you a lot of time, money, and effort.

Basically, all you need to start your own eZine is an autoresponder and broadcast feature, allowing you to communicate with your massive subscribers who you can also consider your prospects.

All in all, if you don’t have the commitments of creating your own product for sale, then publishing your own newsletter online may be one of the wisest decisions you’ll ever make, given the benefits of the awesome marketing power and influence it can offer. to you.

Publishing Your eZine: The Pros

There are several advantages that publishing your own eZine can offer you. So if professionals appeal to you, publishing your own ezine might be for you.

The most obvious reason why publishing an ezine might be the ideal business for you is that it is so easy to start that anyone can do it. There is no need to invest in starting a brick and mortar business or even heavy staff and machinery for that matter.

In fact, you can do it from the comfort of your home, the most important thing you will need is an auto responder equipped with a broadcast function. Autoresponders like GetResponse and aWeber are highly recommended when it comes to publishing your own ezine.

Despite the low start-up cost and monthly fees, you can earn money from various profit centers within the slots of your eZine issues. You can make money selling ad space, just to name one.

Most importantly, you can create your own personal media and spread your marketing influence, making you more valuable to product and service owners, so don’t be surprised if you get joint venture proposals from time to time.

For some of the best reasons in the internet marketing world, publishing your own ezine can be one of the best money vehicles you’ll ever acquire or even build.

Publishing Your eZine: The Cons

As with any other type of business, publishing your own online newsletter, also known as an eZine, has its drawbacks, despite the various benefits it offers.

The purpose of this article is not to scare you with the drawbacks of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily address the drawbacks.

An obvious challenge most beginning ezine publishers face is creating ezine content. Creating your own content can be exhausting, especially if you’re not a talented writer and run out of ideas from time to time that your publishing schedule may be threatening.

One way to get around this problem is to create your content in advance. You can build 30 days worth of content in one day, for example. If you’re not blessed with writing skills, you can trade the writing assignment with capable freelance writers you can find on places like elance or rentacoder. While you must pay for such services, you are free to take credit for the articles written.

Alternatively, you can republish articles from article directories like EzineArticles. This is a free method you can use to create content, as long as you include the original author’s resource box and the article has broadcast republishing rights.

In conclusion, you can easily tackle the content creation challenge using the above methods that require no writing on your part, free or paid.

How to decide the nature of your eZine

When choosing a topic to publish your eZine, you should consider some important success factors that can determine the flow and purpose of your eZine.

We encourage you to write non-urgent content such as quick tips, mini stories, and interviews. Doing so allows you to create content in advance so you can conveniently dispense to your subscribers at a later time.

Subject wise, you will do well to cater to a hungry market that will always be in demand for the type of content you offer. And by this I mean that you should focus on a demand that has been, is, and will always be there.

Relationships and dating are niches that have been on Earth long before the World Wide Web arose, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.

Having said that, you also want to have a steady stream of your own or an affiliate’s products or services that you can endorse on your mailing list and make even more money.

This is also the reason why the internet marketing niche will continue to be one of the most popular, as products and services are created almost around the clock. As businesses emerge on the Internet, there will always be needs to satisfy.

eZine Content Production

Creating your own content can be challenging if you publish your own newsletter or eZine online.

However, regardless of the topic you post about, content types can generally be divided into four categories, namely factual content, quick tips, mini stories, and case studies.

In addition to writing your own content, you can get your own unique content quickly and easily by setting up an interview with a topic leader or expert.

Quite often this can be done for free and since the interviewee is writing most of the content, there is nothing else you can do other than give them something valuable in return (maybe a meal!).

Now, if you have money to spare, you can hire a ghostwriter to write your content without taking any credit. Recommended professional marketplaces where you can search for ghostwriters include elance and rentacoder

Another little-known and underused method of getting your own content is through public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected by US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we refer to “works” as written materials such as reports, articles, and books.

Republishing and repackaging public domain information can help you save time and effort creating new ideas and content as they become available. On top of that, you don’t have to pay any royalties or royalties for that work.

If you like the idea of ​​posting content without any writing on your part, this method might be for you.

Top 3 eZine Formats

Today, ezine publishers use one or more of the 3 most widely used ezine formats that I’m going to describe to you in this article.

Ultimately, you can decide which format is the best option for you, although each winning format has its pros and cons.

The text eZine is the most published. The advantage of this format is that in addition to typing, it does not require any special skills to use a Word or Notepad program.

While HTML formatting requires a certain degree of HTML knowledge on your part, you can add more sophisticated features to your issues, making them more attractive to your subscriber and thus increasing their reading value, something that text ezines don’t have.

You can decorate your layout, change your fonts, include images, and more. However, the downside HTML often faces is that it often gets caught up in spam filters before reaching your subscribers’ inboxes.

The third and least used among the 3 formats is PDF eZine. Publishing your eZine in PDF format can take a lot of time and effort on your part, but it often pays off in quality for readers.

Due to commitment, PDF ezines are usually published monthly. The great part, though, is that you can put your affiliate links in your PDF issue and let your subscribers pass the trouble.

However, given the options, you don’t have to strictly choose one format, as some ezine publishers now publish in more than one format.

What you need to start an ezine

Starting your own ezine can be a lot easier than you think. This is because, at its most basic, all you really need to start publishing your own ezine is a lot of content, an autoresponder with a streaming feature, and a website (which is optional).

Delighted. You can compile weeks of content in advance and slowly distribute it to your subscribers. For example, you can compile 100 short tips in one day and give 10 tips once a week. In other words, you can compile 10 weeks of content in just one day!

auto reply. Your autoresponder is your asset. You need an autoresponder to send your emails and ezines to your subscribers and store your database of subscribers to your newsletter. Some recommended autoresponders include GetResponse.com and aWeber.com.

Website. You may be surprised that this is actually an optional component. In short, there are ezine publishers who publish their newsletters without a website! But of course, having your own website can offer you huge advantages, such as the ability to attract more subscribers and get your newsletter indexed on major search engines.

These are the things you need to start publishing your own eZine at the very least. However, don’t underestimate how little you need, because many publishers today are successful with just an autoresponder and content, with or without a website. And you can too!