A Brief Review of “Never Give Up” by Brian Cunningham

This book is a must-read for aspiring entrepreneurs and businessmen and women who find themselves struggling with the frustration of the constant setbacks that go along with being a part of the business community. Whether you’re the CEO, CFO, or night janitor, Brian Cunningham’s lessons on life, perseverance, and the need to believe in what you do will give you the blueprint for success that will shape your future.

“Never Give Up” grabs the reader from the start because, while Cunningham is certainly an expert on the ins and outs of being an entrepreneur, he’s still very, almost painfully human. Driven not by a compelling need to succeed or live the American dream with minimal effort, but by the need to provide for his family and offer them a better future than working for NASA could provide (as oxymoronic as it may sound) Cunningham guides its readers through the early days of CES and the mistakes and failures it made along the way that served as stepping stones rather than millstones to its success.

While budding entrepreneurs may be extremely intimidated by his early CES success stories when faced with the reality of a percentage of companies failing in their first five years, they will no doubt be heartened to learn that Cunningham unknowingly formed part of an almost huge management of your business. company on the ground without even realizing that he was doing it! Cunningham openly admits that he has made 98% of all the mistakes an entrepreneur could make, an admission that immediately kills him in the eyes of his readers.

The book takes readers step-by-step through the emotional and technical aspects of getting a public company off the ground, from acquiring the initial investment capital and building a board of directors that will keep that investment capital flowing through to the final sale. , answering many of the questions and eliminating many of the fears that entrepreneurs face when they first step into the arena.

Brian Cunningham hits the nail on the head time and time again when he constantly tells his readers, “If you can survive, you can thrive.” The advice he gives is aimed at entrepreneurs, but it could really apply to just about anyone. This book is a must read for anyone seeking the confidence he needs to succeed.