Blogging for companies
Blogging, for some people, gets a bad rap. Critics think it’s only for hipsters or digital nomads. They think it’s just a passing fad.
But blogs can help any business. Here is how and why.
Done correctly, a blog prints money.
Search Engine Optimization (SEO) is the lifeblood of any blog. This is how you get Google to rank your page at the top of the rankings when people search for things.
Google makes billions of dollars from ads, companies pay them to put their site first for certain keywords (what people type into Google). But you can rank up for free.
Online stores and static pages find it difficult to rank high on Google. This is where your blog comes in. You can skyrocket your site up the rankings list and attract a lot more potential customers by targeting profitable keywords.
Keywords are the most basic part of SEO. By using the phrases or words that people search for in your blog posts, Google will know that by referring people to your post, it will help people solve their problem.
Research keywords, I have a guide here[link]and target those with high traffic and low competition.
Constantly updating your blog will help it rank higher on Google. Google gives each site an authority score for keywords. Trust sites that are frequently and recently updated rather than those that may be out of date.
New blog posts every week will help increase the authority of your sites and help you move up the ranking list.
Authority is also boosted by well-written, researched, and lengthy blog posts. Producing those kinds of articles is called content marketing, attracting potential customers with the content you produce. A blog is the best place to start with content marketing.
You need to build trust with your audience. Keep them coming back by providing valuable content. It’s hard to sell something to a first time visitor. By keeping them coming back to your site, you have a better chance of turning that lead into a sale.
It takes about 8 interactions before a sale is made. The more touchpoints, like reading a blog post, signing up for a newsletter, watching one of your videos, the better you have with a client.
Blogs also allow you to show your personality. People like to buy from other people. Use your blog to show the human side of your business.
Blogs are also a great way to interact with potential customers. Allow people to comment on your posts and then reply. It’s a great way to build trust.
Blogs also tell you what people are interested in. Traffic on certain posts tells you what people are searching for. Now you can go and provide them with that.
Blog posts can also go viral. People share content that they find interesting or useful. Giving them that kind of content expands your audience.
It may sound difficult, but here are some tips on how to implement and achieve all of these things.