Once you get involved, SEO creates a lot of repetitive work and if you’re reading this you probably know what I’m talking about. As a start-up SEO operation in South Africa with a rapidly growing client base, we had established pretty good systems for finding potential clients, identifying what should To be ranked, search for long-tail keyword phrases and generate […]
Among thousands of blog posts that are published every day, how do people decide what to read? It may not be the only factor affecting people’s decision, but there’s a good chance that people will judge your post, and perhaps your blog, by its titles. A good headline grabs people’s attention, makes them look twice, and takes a few minutes […]
Promoting a status versus promoting a product requires different mindsets. In the first case, a state encompasses many facets: downtown, historical attractions, museums, demographics, environmental initiatives, industrial zones, and many other topics that would interest visitors. In the second case, the promotion of a product imposes a narrower focus. It presents the product: how it is made, how it can […]
Running email marketing campaigns is certainly a very good way to keep in touch with potential and current customers. However, they only work as intended if they are customizable. You may be surprised to learn that this is not essentially a lot of work; you can use the right email marketing software to get the job done accurately and with […]
Internet video marketing is the growing craze of online advertising. Many companies are turning to meet the demands and needs of consumers who prefer web video to gather information over other methods. If you are a business looking for more creative ways to promote your products and services, here are some basic reasons how internet video marketing can increase your […]
To survive the fast-paced market competition, web application development is a fundamental tool for every business. To a large extent, the development process is based on a three-tier software development model that includes users, businesses, and data services. This type of design is used to separate a web application into service provider and customer networks. Here we will know some […]
Have you started your own podcast yet? If not, what are you waiting for? Now is as good a time as any to do it. Podcasting is a new phenomenon. It’s a popular, cheap and smart way to get your message across to as many people as possible. Once you have started your own podcast; It will certainly take you […]
We are facing a situation where it is increasingly difficult to get a job interview and it is crucial to generate more exposure to stand out from the rest of the noisy job market. How can you get this? Here comes the video resume which allows you to essentially broadcast important parts of your written resume in a short video. […]
Leadership skills become second nature to many people. But one of the most difficult skills is decision making. There are always numerous factors to consider, impacts to predict, and simply put, it’s hard to please everyone from the highest levels. It’s easy for leaders to put off making decisions or even try to offload the decision onto someone else. But […]
Throughout my career, I have developed and drafted numerous internal company processes, policies, and strategy documents. With experience and practice, it became evident that a process does not resist time and changes if it is not scalable and replicable. The same principles hold true for a social media marketing strategy; it must be a process that can accommodate growth over […]
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