Insurance SEO: Definition of Local, Regional and National Insurance SEO

What is the difference between local insurance SEO and national insurance SEO? In fact, what do SEO specialists mean when they discuss the difference between regional SEO and national SEO? And how do these three important categories affect the search engine results pages of major search engines like Google and Bing?

Let’s start with the basics, a definition of each of these terms:

National Insurance SEO: Search engine optimization that targets long-tail keywords that are national in scope, with no regional or local modifiers. For example, commercial insurance, property and casualty insurance, and directors’ and officers’ liability insurance are examples of general, unqualified “national” keywords. If a potential customer were to type this term into her browser, they would receive a national list of most relevant matches. The long-tail keyword phrase, Property & Casualty Insurance, is searched for more than 40,000 times per month according to Google.

Regional Insurance SEO: Insurance agents can consider regional SEO as modified national long-tail keyphrases. For example, if we take a national keyword phrase like Life Insurance and add a state or regional modifier, the resulting keyword phrase would look like this: New England Insurance. New England Insurance is searched 4,400 times a month according to Google.

Local Insurance SEO: Local insurance SEO requires a different strategy than national and regional, and produces different types of results. If you were to type Boston Life Insurance, a map appears with up to 10 listings for local businesses that have locations in that geographic area. After the map and associated listings are displayed, search engines will list all other relevant search results, which may or may not have an actual location in the area.

Which search is right for your insurance agency or brokerage? That depends on your business profile. Are you a local small business selling in a limited geographic area? If so, your agency should focus heavily on local SEO. Are you a regional business selling in a multi-state area? So your insurance agency web marketing plan should focus on regional insurance SEO. However, you can still target local SEO insurance, especially if you have multiple offices in those states. Lastly, if you are a national insurance agency or broker, you should work on national long-tail keywords that will drive the best possible traffic to your site.

It is important to note that SEO is only one aspect of insurance search engine marketing. Driving traffic to your insurance agency website is the result of an integrated approach, combining agency website development, insurance social media marketing, blogging, vlogging, ezine publishing, and even To a certain extent, directory submissions and link building. Take a comprehensive approach to safe search engine marketing to optimize all SEO initiatives.