The 4 Best Content Marketing Strategies for Real Estate Wholesalers

What are the best content marketing strategies for those wholesale properties?

There are many wholesale marketing channels for real estate investors today. Many work, but content marketing is becoming increasingly important and valuable for wholesale homes and generating real estate leads.

Many real estate investment firms that are renovating homes are getting great results from direct mail, email marketing, cold calling, PPC advertising through Google AdWords, Craigslist ads, and various guerilla marketing efforts. . These are powerful wholesale marketing methods and form a solid part of a complete marketing mix. However, no one can deny that a variety of emerging changes are also making it clear that a good content strategy cannot be ignored either.

So what are some of the best content tactics for wholesale CEOs to engage with today?

1. Blogging

Blogs have been repeatedly recommended to wholesale CEOs over the past two years, though they have proven incredibly profitable for many, but most have yet to fully embrace them. This is tragic considering the long-term benefits and high ROI it offers, while also having the potential to generate high-quality traffic and short-term leads.

2. Guest blogging

While on-page blogging can be the heart of a real estate company’s business, off-page guest blogging on other people’s and company blogs can be just as important. This is even more true as the results of email marketing and other link building efforts are affected by ongoing changes from Google. Done right, guest blogging improves long-term SEO and search engine rankings, helps attract short-term leads, increases visibility, and bolsters trustworthy expert status with investors. So look for high-quality, relevant blogs, online magazines, and news sites that accept your content.

3. Social networks

Most investors are well aware of the need and reported benefits of participating in social media, but few still recognize how important it is, or are doing very well. Having profiles and posting the odd retweet or announcement is not enough. It’s all about content and that means original and interesting content is requested. Ask questions, run contests, link to blog posts, highlight your successes, and find out how you can help others in your network.

4. Press releases

While it is potentially one of the most powerful forms of wholesale marketing to improve branding, positioning, and driving web traffic by commanding your own media with press releases, it is still sorely neglected by many wholesale CEOs. Check out the variety of free and low-cost options out there today to dramatically improve visibility and credibility.