Trader Joes makes fun of marketing gurus

Why is Trader Joes such a successful alternative supermarket? If you look at your marketing plan, could you tell that it’s falling apart and not very good at all? In fact, if you read all the marketing books by the so-called marketing experts or go to their seminars and buy their tapes, you’ll see that Trader Joes just sucks at marketing, in fact it’s so bad they should be out of business by now. , but they are growing by leaps and bounds.

How can this be possible, asks a marketing student in a recent speech I gave to some pretty bright MBA marketing students. Well, it’s down to word of mouth and referrals, that’s why. He shows that human interaction and normal conversation topics do, in fact, have a lot to do with his business and how well he does it. You see you can trade all you want, but you can’t beat Trader Joes hometown favorite synergy, but why?

Because as you can see it’s not just about marketing, advertising, public relations and strategy, it’s about the consumer and client and their feelings. Much of this is simply correct observations of the reality of consumer buying behavior and what people are most likely to do when given a choice. 1,000 ad impressions cannot equate to good quality products, fair prices, and excellent service. For those who don’t believe in word of mouth, shop at Trader Joes, as I bet they make you a believer after the first visit. Consider all this in 2006.