The Insider’s Guide to Email Advertising

Many people believe that email marketing and email advertising are the same. And to some extent, those people are right. Email advertising is a segment of email marketing and email marketing is a segment of online marketing. Yes, internet marketing is very very big world. And it’s easy to get lost. So, we have gathered The Insider’s Guide to Email Advertising: Tips and Techniques that you can use to optimize your email marketing and advertising campaigns. Let’s jump right in, shall we?

Add value

Ask yourself a few questions before hitting the nerve-racking “submit” button:

• If you were reading this, would you get any value or learn something?
• If you had only 30 seconds, would you know what this email is about?
• Did this email improve my life or does it have the potential to improve my life?
• Is too long?
• Can I say more by writing less?

If your email has too much content, it may be immediately deleted. But if your email does not have enough content, you may consider it unimportant or worthless. So how do you find that happy medium? Understanding your recipients. Put yourself in the shoes of your target audience and play dumb; Pretend you don’t know what you know and ask yourself the questions listed above.

Be kind

So you have a product or service that is better than your competitor, right? Right. Don’t criticize or talk negatively about your competitors. Some companies will do this, but it really isn’t worth it. Often attacking your competitors causes both of you to lose credibility. Amazon.com doesn’t do that, and neither should you. Be completely neutral. Take care of your own business in emails. Nobody likes a negative person who makes excuses for why things are happening to them. Instead, be the opposite. Be a bearer of good news; Be your optimism on a rainy day. But be authentic, don’t fake it. It’s true what they say … people can tell when you fake it online. Be really happy to help your customers and newsletter readers.

Don’t focus on the sale

We all know about car salesmen, they just want the sale and nothing else. Too often, email marketers will ruin your newsletter by focusing too much on selling. “Buy now“,”Hurry!“,”While reservations last!“They’re a great example of trying to get people to buy right now. Does it work? Of course. Should you put sales-focused keywords everywhere? Of course not. Know when to use these words and when not to.

Focus on serving your customers. Make them happy, make them trust you, and get them to know you. One of the hardest things to do in business is create a permanent relationship with a customer that is so strong that they want to do business with you over and over again. The Internet, believe it or not, sometimes makes it more difficult than it needs to be. Because readers can’t hear your tone, you have to write things a certain way, add images, and use other forms of media to get their attention.

Don’t send too much

If you send too much advertising, as there are too many ads grouped in one email or too many topics are included in one email, you will notice a high volume of unsubscribes. Make sure you follow the rules listed above, but also understand that you are sending information to a human, not a computer. You need to be able to provide them with service, information or something so valuable that it improves their life, and you need to be understood as a neighbor. By putting too many images in an email, or too many sales keywords, it doesn’t sound like a person trying to connect with someone else. And often your email will be sent to the Spam folder. Here’s how many people look at your SPAM email and search for important documents: almost none, unless specifically instructed to do so (when you sign up for a new website, you may be asked to check your SPAM email for the Activation key).

Personalize

There is nothing better than being personal. Yes, we just went over this in the point before this one, but it is extremely important to highlight it. If you opened an email and the first line said “Hello [email protected] “, you’d dismiss it pretty quickly and assume it’s rubbish. We all do. If you read half the email and it sounds like a person standing on stage, talking to 10,000 people … you’d probably rule out that email too. Because it is not personal. It does not involve you, specifically, and it does not give you individual attention. Be the person who writes emails, even if they are sent to more than 10,000 people, that sounds like you are talking to one person. Your email will be accepted lightly instead of being seen as hostile and intrusive, because you seem to care. And as mentioned above … Watch out! Be really happy to help someone.

Sending time

This tip should be pretty straightforward, but it’s not yet considered common practice – keep in mind the time you send an email. If you send an email at 3 a.m. M. And it’s the first thing the recipient reads when they wake up, your ad won’t be very effective. Your message may not even be very effective. Heck, you could send a personal email to the person closest to you, and there’s a great chance that they won’t respond, no matter if they accept your ad as valuable. Take a look at your industry, even watch when the most common emails are sent in your industry, and know when is the best time to send an email. For example, do the best book buyers shop at brick-and-mortar stores at 1:00 p.m. M. On Mondays, Wednesdays and Saturdays? If so, think about when you should send them a quick newsletter about your new book or discount.

Be honest

A no-brainer, right? Not for everyone. Tell your customers exactly what they should expect. Make it easy for them to buy. “Buy one get one free“It’s a great example, because you know exactly what to expect: if you buy one, you get another one for free. But”buy three and save on the fourth“It’s less clear, it feels like If I buy three, I will save an uncertain amount on the fourth, but it could be an amount that I don’t care about. Think about it for a second and ask yourself “Is this a clear message that everyone can understand?“If so, you’ve made the right decision.

Size, shape and position

Have you ever seen an email that has a giant image, comes as an attachment, or an ad is located in a strange or offset location? Probably. I think almost everyone has experienced it at least once. And it sucks for both parties. Your email is not being received well and the reader has just received another spam message (or so they think it is). Know where to place your ad.

If your ad is small enough to move through your email, try placing it to the right or left, such as when reading an article and an image is embedded in the text. Try to put it in the center of your email, if it fits the content. Try a few different things, then ask for feedback from a few of your trusted recipients.

Generally, an email should be mostly text-based. Images are heavy and difficult to load, and use a lot of data on mobile devices, so stay away from really large images. Using a few small images adds interest to the article, making it less boring. Adding a video works fine too.

Write less, do more

Internet users have a short attention span. If it’s not interesting right now, it may never be. One of the biggest killers of emails (and websites) is excess text. If it looks like a chapter in a book, it has too much text. A great practice is write short, concise paragraphs. Some phrases work well. And to divide all the text: an image, an advertisement or a video. The last time I, or someone I know, read an email as long as this article was … probably around 1999. In the internet years, that’s the stone age. That doesn’t work now, so be precise and to the point.

Resume

There were quite a few points that we went over in this post today, so here’s a quick rundown.

• Be valuable. Make sure people are getting better or with the power to improve their life at any time.
• Be nice. Care for people. Be authentic about how much you care about your readers. You want to look like a human being, not a robot.
• Don’t get too focused on the sale. It will come once you give the reader value and a reason to trust you.
• Don’t send too much. Too many emails, advertisements, or too much content can look like spam. If it looks like spam, it will probably be detected by a spam filter.
• Customize your message. You can’t email 10,000 people in one day with your one message to all of them. But you can try to sound more like a one-to-one conversation in email, rather than one person on stage talking to 10,000 people.
• Send your emails at the right time. Yes, this is important.
• Be honest. Honestly, it’s your best chance. Otherwise, you won’t have much of a list to email anymore.
• Don’t use huge ads. Half the world accesses Facebook from their phone. How many will access their email via their phone in the next year? A lot. Make your ad mobile friendly.
• Don’t use attachments unless you’re giving something away. It looks suspicious.
• Place your ad in the right place. Make sure it is not intrusive or takes up too much space. Remember, you must add value to your email.
• Write less, do more. Be precise. Use multiple forms of media (images, videos, text, etc.) to keep your email focused.