Digital Marketing

3-Point Checklist to Transform Your SEO to Improve ROI

Most of you are already familiar with Google Search Console and its impact on your SEO efforts. But what about mobile first index and semantic search?

Two months into 2018, you should know what worked last year. What created a big setback? Now the question is, what needs to be changed in your SEO strategies to increase organic traffic, leads, profit and indeed value?

It’s a good time to reshape your inbound marketing strategies for more organic visibility.


Consumer habits continue to change… drastically. It is the driving force behind inbound SEO marketing. In recent years, the corporate world has experienced a huge change in consumer behavior; mainly when it comes to e-commerce business.

What do you have to do now?

Make SEO a top priority for ultimate survival and success in the business world.

The long-desired goal of search engine optimization is to get to the top of the SERPs (search engine ranking pages). However, search engines work with an evolving philosophy. With recent updates to Google’s algorithms, search engine optimization as the cornerstone of inbound marketing has changed considerably.

Take a careful look at your SEO marketing data because search is becoming challenging for all types of B2C and B2B businesses.

What do marketers say?

According to a HubSpot study (State of Entry, 2017), “63% of marketers say their biggest challenge is generating organic leads and traffic, and 61% say increasing organic visibility is their top priority” . However, they do not continue with it. The best route to decipher whether marketers are fully embracing the strategically planned search engine optimization campaign is the website audit.

Here are some things to keep in mind in case your website ranking is slowing down or you are facing a sudden drop.

The web page URLs are faulty or too long.

Web page titles lack keyword focus.

Outdated web design and poor site architecture.

Missing or incorrectly placed call-to-action buttons.

There is unnecessary duplication of the home page URLs.

Web page titles only mimic content headings.

Inadequate content organization and poor internal links.

Tear up the old clothes.

Remember, evaluating and planning an SEO strategy is not a one-time exercise. Numerous factors are involved when it comes to driving organic traffic and amplified conversion rates, from helpful call-to-action buttons to targeted outreach.

We all live in a digital environment. Virtually every business understands that a seamless user experience is a top driver for customer conversion. However, growing and converting the target consumer base while ensuring a sufficient budget remains a top concern for eCommerce businesses.

Let’s bring you a high-performance SEO strategy to improve your website’s online visibility.

SEO is based on three main categories:




Focus on all of them or else sooner or later your website won’t be anywhere on the internet. Don’t overlook any of them; it will leave a negative impact on your online visibility. Eventually, you’ll put the effects of your organic at risk, resulting in fewer clicks, fewer page views, leads and sales, and of course, declined conversions.

Here are some essential practices, plus a framework, to improve your SEO strategy, leading to higher visibility on the SERPs and keeping potential customers on site longer, pushing them down the sales funnel and ultimately , to convert.

1. Improve Web Design and Structure:

First of all, make sure that your website design and overall architecture is based on the latest trends, following Google’s guidelines.

For example, your web design should be unique, clean and nice. Don’t go for a generic template, instead create a custom design with a compelling value proposition to reinforce your brand value.

Remember, clients are always looking for ease and clarity. Most of them don’t appreciate jargon and unnecessary use of superlative words.

Try to be as specific as possible when designing your website. People generally don’t believe in big claims, but they do give personalized messages a considerable advantage. Think about it.

2. Add life to your content and target long-tail keywords:

The next important thing is the content. To improve the SERP position, your website needs fresh blood in the form of new, relevant and high-quality content.

Whenever you put new content on your website, say in the form of blog posts, web crawlers visit those pages and index them. This way, search engines will keep analyzing your site and recalculating how it should rank in the SERPs. Every time you add new content or repurpose old posts by adding new hyphens along with long-tail keywords, the chances of your target audience finding you on the internet increase.

Web crawlers feed on regularly posted content. But, to be honest, it’s not enough to improve your website’s ranking. Because? If you continually post attention-grabbing content, but it’s not formatted as required by Google Search Console, you won’t have any impact on deadly web crawlers.

Remember, if your target keywords lack long-tail phrases, it may be difficult for you to rank your site higher in Google search. Also, you can’t bring voice search to its full potential. Because people verbally use long sentences compared to what they enter into search engine bars. So, you need to make your website voice search friendly first, and then target the right keywords for better results.

3. Never, I repeat, ‘Never’ undermine the power of links:

Links, incoming or outgoing, are still very important. These links are one of the oldest factors in search engine optimization, but they are still seen as third-party websites’ “votes” that your site should rank higher in the SERPs.

Getting inbound links won’t break your bank, but it is the most time consuming aspect of SEO. Businesses looking for their link building start the campaign by grabbing the fruits at their fingertips which include;

Business Directories.

Local Publications.

Classified ads.

Yellow Pages listings.

Social media bookmarks.

With these methods, you can create a dozen links in a minimum amount of time. However, to get long-lasting, high-quality links, you need to dig into inbound marketing strategies like guest blogging and paid campaigns. If you’re not sure what works in this regard, consider consulting an SEO company that will steer you on the right path to get your desired results.


From the first interaction to happy consumers and beyond, you need to boost your SEO with a 3-point checklist mentioned above to outperform your competitors. From your site’s architecture to content and link building, your search engine optimization plan needs a fresh overhaul to increase organic traffic, leading to an improved position in the SERPs and therefore higher rankings. Accelerated ROI.

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