Do you really believe that cloud computing is the reality?

Remember when launching a mobile app was a must for organizations planning to go digital? Time files and the new digital wave is already here to conquer the world. Now having a mobile app is just a basic need for businesses. This new wave is not limited to a single technology or product. It goes without saying that in order to live up to the expectations of end users, efforts need to be oriented in a direction that adds a value proposition to the front line of the business. A study by Forrester highlights the importance of knowing your digital predators. It also suggests that those who overlook this factor are likely to lag behind their counterparts.

This article attempts to shed light on various factors that can help make your digital journey a rich experience.

Focus on creating a personalized experience for your customers

With the advent of the Internet of Things (IoT), digitization is spreading everywhere. Like it or not, most business strategists take it for granted that Google and Siri know best what actions we’re taking and from where. There is no denying the fact that digital assets have become so amalgamated in our daily lives that without them life seems incomplete. According to many research companies, IoT will be directly proportional to customer expectations. Simply put, the faster the IoT rises, the faster and higher our expectations will be. It doesn’t matter if you’re a B2B or B2C organization – your end users expect a first-class, personalized experience from your offerings. To stay ahead of their competitors, each business adopts innovative techniques that have the potential to help them add agility while reinforcing the revenue generation cycle. Not all apps are the same, just like technologies. It must be verified that you are going to invest in the right technology that can generate multiple benefits.

It is true that today’s digitally driven customers shape their perceptions based on their ability to integrate their products or services. These expectations can only be met if companies collect complete information about their customers, such as their requirements, the features they are looking for, their budget criteria, and the evaluation of their demands.

All clouds are not the same shape

It’s really hard to become part of an end user’s personal value system, as it requires unparalleled agility and guts to take calculated risks. If I have to define today’s world, I would prefer to call it a world of sensors, real-time data analysis, connected devices, and certainly cloud computing. Here’s the rub, not all cloud computing platforms follow the same metrics or are designed using a standard scale. Most public cloud hosting providers focus on building the cloud as a commodity. However, organizations that only view the cloud as a profit model are still unable to take advantage of its full capabilities.

Related to this, a report by North Bridge and Wikibon suggests that the adoption rate of cloud computing is increasing not only due to its scalability and simplicity, but also because of its ability to add agility to a business. The report further states that approximately a 20% increase in the hybrid cloud rate is a testament to previous proclamations. Wikibon also predicts that in the next 10 years, hybrid cloud computing will dominate all other computing models.

Cloud Security Concerns Don’t Go Away: Cloud Experience Matters

Without a doubt, the adoption of cloud computing is on the rise, and companies across all verticals with varying demands are taking advantage of it to achieve their set goals. However, concerns related to security and cloud experience show no signs of receding. Well, this is due to the fact that the early cloud providers were more focused on cost. Apparently many of the CEOs now believe that cloud expertise, including security, compliance, and privacy standards, are must-haves for a cloud benefactor. Here, industry-wide expertise in the cloud domain can help meet these challenges.

The cloud is the future

Believe it or not, we’ve all entered a new era of cloud computing, where reliability and interoperability challenges are beginning to intertwine with security regulation, privacy, and lockdown. Enterprises today are quite cautious when moving their business-critical data and applications between public and private cloud instances so that every single point of failure can be mitigated.

The next decade of the cloud will be defined by its practicality and the level of agility it brings to its end users. It would not be surprising at all if it were mentioned that a single company will leverage multiple instances of the cloud to serve its different purposes such as marketing, accounting, HR, and operations.

Remember, don’t go for a cheap public cloud service provider; instead, focus on selecting a provider that is security-compliant and bi-directionally scalable. This will not only help reduce operating costs, but also provide a way to maximize ROI. Invest in a cloud that lives up to the always-on, always-available mantra, as it will ensure room for innovation and growth.

It’s time to extend your conventional position to a better and innovative cloud space without compromising any of the necessary business factors such as security, performance, agility, to name a few.