Generation of business opportunities for real estate agents and brokers

It is a new business today. It is time for new goals. If you are new, you will need to learn how to find customers by generating leads. For you seasoned agents, how about growing your customer base through good old-fashioned prospecting? You will be looking for who needs to find a real estate agent, people who are in the market to buy houses right now or who will need to make a list of houses. Here are 13 great ideas that are easy to execute, and sellers say they really work.

1. To meet people in the “do not call” world, point to half a dozen neighborhoods and knock on doors. Have something of value to offer residents (a competitive market analysis of your home, recent statistics on home turnover) and ask if you can periodically reach out to them with such information. They will become part of your sphere of influence. This is what we call “agriculture”. You can do a Postcard Marketing program or a newsletter for lead generation. Your Title representative can give you an Excel spreadsheet with names and addresses or it can also be in word form.

2. After talking to potential buyers looking to find a home, send them an item of value and a “nice to meet you” card. When you offer something for nothing, you build loyalty. Even if they don’t buy right away, they’ll come back to you when they’re ready. If you only received his email, send him an “E Thank you.”

3. Make a brochure. Insert your personal brochure in the real estate section of your local newspaper. For just pennies per insert, you’ll be able to reach your target audience without spending a fortune on mailing. With higher circulation papers, you can target select zip codes or neighborhoods.

4. Involve the title / trust. Get affiliated companies to prospect you. For example, an in-house title company might thank clients for their business by phone or email and also ask if they know of anyone who can use their company’s brokerage services. Call your Title / Escrow representative, let them know you want to search for marketing leads, generate leads, and find home buyers and sellers and see what they can do for you.

5. Collect real estate statistics. Repackage local economic data, such as appreciation rates and job growth, available from your MLS and local government, into accessible charts, graphs, and tables. Then create custom market reports to send to potential customers. Presto, you are an expert in the market. You can distribute it, mail it, or put it on your website!

6. Be warm and confusing Consider using family photos in your marketing materials to create an accessible image.

7. Add quick response buttons to your website. Add one thing to your website right now: a button that says “I want to buy / sell now.” Set it up so visitors can click the button and enter information about themselves, sent as a message to their cell phone or digital device. This is great for lead generation.

8. Give away local information already created. When prospects ask about your area, send them free brochures produced by your city or chamber of commerce. Attach stickers you have made that say “Congratulations on [your name, company name, contact information], “and send them with a personalized letter.

9. Hold open houses. Depending on your area, you can get really creative with your open houses to meet lots of new buyers and sometimes sellers as well. I also have a section on open houses.

10. Get a website and market it! All agents need a website these days to generate leads. There are many to choose from, but whatever and whoever you choose to use, you MUST market it on the internet if you want to generate leads online. If you don’t, your website will never be seen by new prospects who are looking for a real estate agent, looking for free MLS, houses for sale, or who need help from YOU. You will need to use SEO (search engine optimization) marketing and keywords and keyword phrases, keep the content relevant on the site, etc. Googling the web for all your options … there are hundreds, from custom sites to templates and everything in between. Costs range from nearly free to thousands of dollars. You don’t need to spend a lot, so be careful and do your due diligence before buying.

11. Creating mobile billboards is another way to generate great leads. Hand out t-shirts that have your company logo on the front and your contact information on the back. The most effective people to target for my giveaway are those who work outdoors in the public eye. Gas station attendants, ice cream stand workers, landscapers, and others who work outdoors are the best. You can also give t-shirts to all those nice people who allow you to put up their “directional” signs in the front yard; Not only can they let you use your lawn for your sign, but they also get a free t-shirt … and you get more free publicity!

12. Secure New Alliances – In an agreement with a local locksmith, you can ask them to place your promotional keyrings on every key you make.

13. Use a buyer to prospect! If you have a buyer looking for a specific home and neighborhood, hand write a letter to each homeowner in that neighborhood saying you have a buyer looking for a home in your neighborhood and ask them to contact you if they are interested in possibly sell your home. . You would be surprised by the answer! Give it a try right away and maybe you will get a home for your buyer or a new property as well.

Remember, it’s all about the LEADER GENERATION!

Written by:
Suzanne B. Martin, Real Estate Agent, CRS, ABR
Mobile: 805-296-9005

Prudential Hallmark Realty, Paso Robles, CA