Higher Profits From Your Autoresponder – Audit Your Existing Emails

This is the first part of a two-part series on how to increase the profitability of your autoresponder emails. In today’s post, we are talking about your existing autoresponder emails. In the second part, we will cover how to add more emails to your funnel.

Autoresponder emails are the messages that are sent to your readers after they sign up for your list. They appear in the order that people sign up, making them the perfect vehicle for sharing your timeless content. You can set up auto-reply messages in addition to the weekly newsletter you send out for samples.

If you have a list, you already have an autoresponder whether you know it or not. The welcome email that your readers receive immediately after registering and confirming their subscription is the first message of your automatic response.

Suppose you have other messages in place. Now is a good time to review them, do a little audit, and see what you can do to improve things and make your autoresponder more profitable.

Are your links and offers working?

The first thing to do is open your autoresponder panel and check each email in turn. Click on the links you are sharing and see what offers you are making. Make sure everything continues to work and all information is correct. If not, fix it.

Is your content relevant and useful?

As you read your posts, think about how relevant and useful the content you are sharing is. Things change and we get better over time. Write down any emails that you can improve.

Can you write something better?

If you think you could write something better or share a different topic in an email that would be more helpful to your audience, make a plan to rework that email. If you have a long sequence of autoresponder messages to review, work on one or two at a time. Keep connecting until your existing autoresponder series is in tip-top shape.

Can you make a better offer?

Don’t just look at the content. What about the offers you are making? This could be for affiliate products or your own products and services. In either case, ask yourself if it’s still the best deal for your audience. If not, replace it with something better.

Test and adjust in the future

Last but not least, be sure to check your autoresponder messages regularly. You want to check the links to make sure they keep working every few months, and of course make sure you share informative and useful content.

Keep your autoresponder messages in good shape and you will benefit from email marketing.