How to tackle click fraud

One of the main concerns internet marketers are concerned about is “click fraud” in pay-per-click advertising, which can lead to huge losses if left undetected. While there are many tracking tools that can track down and control click fraud, not all of them are good enough to uncover advanced techniques used by fraudsters. To minimize this type of highly manipulative fraud, here are some points to remember.

First and foremost, hire professional SEO services to closely monitor your internet marketing campaign, focusing on website traffic and conversion rates. Any sudden increase in traffic to your website with little to no increase in conversion rate is something to watch out for as it is a strong indicator of click fraud.

Second, use an internet marketing analytics tool that can detect and alert you to potential click fraud. Because these tools use a specific set of variables to detect and report suspicious traffic patterns and clicks, it’s easier to spot fraud. Third, be sure to report any type of fraud to the search engines, so that your professional fraud prevention team can investigate and identify the source of the fraud.

Another way to reduce click fraud is to keep track of all the places where your PPC ads have been placed and identify the sites that generate good quality traffic from those that are risky and fraudulent. On top of that, you can prevent competitors and low-quality content sites from showing your ads by blocking them through the search engine’s PPC management settings.