The Trending magazine insert that says thank you

Have you ever been reading a magazine and been hit in the face by a pungent, odorous smell of cologne or perfume? Yes me too. What’s worse is that I will literally bring the thing up to my nose over and over again, trying to figure out how the smell lasts so long inside the glossy paper. I end up smelling like a magazine all day. One good thing about that type of magazine insert is that it’s memorable. Almost everyone recognizes that experience. So how do you replicate such a lasting impact with magazine brochures when you’re not a cologne or perfume maker?

The short answer is Custom Screen Cleaners. With nearly 1/3 of the entire world population owning a smartphone of some sort, anything that caters to screens is already hitting its market in spades. Add your logo to a sticky microfiber phone cleaner that sticks to the back of the phone and you’ll have a lasting brand impact that’s not only useful but memorable.

Custom screen cleaners have been a hit at trade shows for several years, but some magazine insert companies have thought to take advantage of the popular product. The reason they’re such a hit at trade shows is because the phone cleaner stays on a person’s phone or tablet for literally six months to a year and a half. Every time the phone is turned off, which is about 150 times a day on average, your logo and information are projected for all to see. Repeat impressions are key with a hyperbrand that works and this product does just that. Once you get out of the magazine and onto a phone, you’re not just lost on a coffee table, between the pages. Your brand is also not lost in a drawer where a lot of cheap pens end up.

There are some great screen cleaner players out there. What you have to look for is where they are obtained. It’s best to find a company that doesn’t buy the cheap knockoffs from China and is based in the United States. The reason is that cheap screen cleaners don’t stick for very long, defeating the purpose of a long-lasting hyperbrand. As with other magazine inserts, look for price breaks on larger quantities. Lastly, many microfiber phone cleaning companies have good links with production and printing companies, in case you need to reassess your compliance side of things.

Thank your readers and your brand with something customers will love and keep on their phones.