Why aren’t NBA Swingman shorts more popular?
When attending a professional NBA basketball game, it’s not uncommon to see fans wearing gear from their favorite teams. Headbands, shirts, and hats are among the common items of clothing featured in these games, NBA forward shorts rarely work. Complementing the NBA Swingman Jersey, the Swingman Shorts are the bottom half of the Swingman Kit.
It’s actually surprising how unpopular these shorts are. They are rarely bought together with pullovers or sweatshirts and the like. Also, shorts are significantly cheaper than jerseys by almost twenty to thirty percent and are made from the exact same materials as jerseys. On the street or in the arenas, they are unlikely to meet. What’s even more interesting is how this particular clothing is poorly marketed. If you were to visit the NBA store website, you would see headers for apparel such as jerseys, jerseys, caps, footwear, and even DVDs. However, nowhere on their home page is there a mention of NBA forward shorts. It’s almost like they don’t want to sell them. But they are definitely for sale.
There are more than 30 teams in the league; so of course there are more than 30 types of NBA forward shorts. Each team has at least two different colors: home and away. This means that there is a wide variety. Also, NBA teams change their uniforms as regularly as every few years or even add to their uniform roster. That means there are also retro swingman shorts available. The NBA team honors events and celebrations. This is done by having teams wear commemorative uniforms, usually for a limited time. These uniforms also come with shorts. These shorts could be marketed and sold to the public. The NBA has a massive market for shorts at its disposal, but they aren’t maximizing their efforts to inform the masses. There is almost no indication of this on the NBA store site, which is a shame.
When people buy basketball jerseys (particularly retro jerseys), they treat them with care. This is understandable because jerseys are made of little material and can be severely damaged or stained if not cared for properly. Would you mow your lawn while wearing an NBA jersey? The NBA Swingman shorts provide more versatility in everyday life than uniforms and jerseys. This is because they are more durable and cost less. Change your oil, paint your house or clean out your garage! Once you’re done, a simple wash and dry is all it takes. Of course, you can do the same with T-shirts, but after too many washes, the threads can become loose and make the overall look worse.
The Boston Celtics, LA Lakers, and Orlando Magic are the most popular NBA shorts, despite poor overall sales for the product. Plus, these 3 organizations have some of the most popular apparel in the NBA. They all share unique logos and colors that are on-trend and easy to identify. Maybe if there were photos of these team shorts on the home page, it could spark consumer interest and we would see NBA forward shorts worn more often.